PRIANERA

Prianera offers furniture that is exclusively Italian, combining style, distinctiveness, research, tradition, and innovation. The brand's name originates from Pria Nera, the original name of the pencil, used for the first time in Italy in the XV century. 

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Clay Sofa

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Soft shapes The CLAY seating concept has a strong, sculptural expression that adds a fresh and modern touch to private homes and public spaces. The organic design and the continuous seam on the edge of the chair create an elegant and minimalistic look. With the soft and comfortable upholstery, CLAY is the perfect spot to settle in for “hygge”. Winner of Good Design Award 2019
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SOFTLINE

Softline Furniture, a renowned Danish company, has been dedicated to crafting innovative design furniture for a global market since its establishment in 1979. Originally a division of K. Balling-Engelsen A/S, a Danish producer of technical polyurethane foam, Softline set out with a unique vision—to utilize the remarkable properties of this versatile material to create functional and innovative furniture tailored to the modern lifestyle.

clay-hero

SOFTLINE

Softline Furniture, a renowned Danish company, has been dedicated to crafting innovative design furniture for a global market since its establishment in 1979. Originally a division of K. Balling-Engelsen A/S, a Danish producer of technical polyurethane foam, Softline set out with a unique vision—to utilize the remarkable properties of this versatile material to create functional and innovative furniture tailored to the modern lifestyle.

A Legacy of Design Excellence

From Kurt Brandt to Modern Masters

In 1980, Softline Furniture initiated a pivotal collaboration with the celebrated Danish designer Kurt Brandt. The result was the groundbreaking PAX sofa, which seamlessly transformed into a double bed, epitomizing the brand's commitment to merging design and functionality. Kurt Brandt's imaginative use of foam became the cornerstone of Softline's reputation in the realm of modern design.

The Art of Handcrafted Upholstery

Preserving Scandinavian Traditions

Craftsmanship lies at the core of Softline's heritage. Upholstery, a timeless craft, is deeply rooted in the brand's identity. Since its inception, Softline has remained committed to the Scandinavian tradition of manual upholstery. Every piece of Softline furniture is meticulously handcrafted at the Danish factory, preserving the essence of timeless design and impeccable quality.

 

A Future of Innovation

Where Creativity and Craftsmanship Converge

Softline Furniture continues to be driven by innovation as it looks toward the future. The brand remains dedicated to evolving its distinctive concept of modern, functional, and creative design furniture. Softline invites everyone to join in on this journey, one marked by creativity, craftsmanship, and expansion. This path builds upon the positive development the brand has embraced over the past four decades. Discover the unique experience of Softline—where innovation seamlessly merges with Scandinavian craftsmanship.

Innovation Merges with Scandinavian Craftsmanship

Softline

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