PRIANERA

Prianera offers furniture that is exclusively Italian, combining style, distinctiveness, research, tradition, and innovation. The brand's name originates from Pria Nera, the original name of the pencil, used for the first time in Italy in the XV century. 

Get acquainted with the captivating Italian culture of open-air living with EMU. Immerse yourself in a range of outdoor furniture that is both beautiful and comfortable. With a distribution network spanning over 85 countries, the company stays true to its 100% Made in Italy roots while embracing an international mindset. Experience the warmth of Italian conviviality and elevate your outdoor living with EMU's exquisite collection of tables, chairs, sofas, and more. 

Beyond Design:

A Story of Timelessness.

 

Beyond creating aesthetically appealing furniture, EMU also embeds timelessness into their designs, seamlessly blending technological innovation with traditional expertise. The result? Iconic outdoor pieces that speak volumes of 'Made in Italy' comfort and style.

Nature's Custodians: A Green Heart Philosophy

However, EMU's commitment extends beyond design excellence to environmental stewardship. Located in Italy's "Green Heart," their respect for nature is woven into their DNA. EMU incorporates sustainability principles into their processes, emphasizing 100% recyclable materials like steel and aluminium, minimizing waste, and reducing plastic use.

EMU is more than a furniture manufacturer; it's a testament to Italy's rich heritage, a beacon of sustainable innovation, and a symbol of the art of fine living.

 

More Than Furniture:


A Lifestyle, an Experience

 
Their forward-thinking approach also fuels technological advancements. The Design & Simulation Centre serves as a breeding ground for innovation, where technicians and designers collaborate on advanced processes and products, shaping the future of outdoor living.

 

SHOP BY CATEGORY

ALL PRODUCTS

Salone del Mobile 2026

In the wake of Milan Design Week 2026, high-end outdoor architecture is undergoing a profound transformation. The conversation has officially shifted away from fleeting aesthetic treatments and toward environments of substance—spaces where structural integrity, tactile warmth, and architectural geometries converge to redefine luxury living.

For premium residential estates and elite hospitality venues, the outdoor space is no longer a mere extension of the property; it is a masterfully curated sanctuary designed for seamless transitions, deep comfort, and lasting value.