PRIANERA
Prianera offers furniture that is exclusively Italian, combining style, distinctiveness, research, tradition, and innovation. The brand's name originates from Pria Nera, the original name of the pencil, used for the first time in Italy in the XV century.
Clay Sofa
SOFTLINE
Softline Furniture, a renowned Danish company, has been dedicated to crafting innovative design furniture for a global market since its establishment in 1979. Originally a division of K. Balling-Engelsen A/S, a Danish producer of technical polyurethane foam, Softline set out with a unique vision—to utilize the remarkable properties of this versatile material to create functional and innovative furniture tailored to the modern lifestyle.
SOFTLINE
Softline Furniture, a renowned Danish company, has been dedicated to crafting innovative design furniture for a global market since its establishment in 1979. Originally a division of K. Balling-Engelsen A/S, a Danish producer of technical polyurethane foam, Softline set out with a unique vision—to utilize the remarkable properties of this versatile material to create functional and innovative furniture tailored to the modern lifestyle.
A Legacy of Design Excellence
From Kurt Brandt to Modern Masters
In 1980, Softline Furniture initiated a pivotal collaboration with the celebrated Danish designer Kurt Brandt. The result was the groundbreaking PAX sofa, which seamlessly transformed into a double bed, epitomizing the brand's commitment to merging design and functionality. Kurt Brandt's imaginative use of foam became the cornerstone of Softline's reputation in the realm of modern design.
The Art of Handcrafted Upholstery
Preserving Scandinavian Traditions
Craftsmanship lies at the core of Softline's heritage. Upholstery, a timeless craft, is deeply rooted in the brand's identity. Since its inception, Softline has remained committed to the Scandinavian tradition of manual upholstery. Every piece of Softline furniture is meticulously handcrafted at the Danish factory, preserving the essence of timeless design and impeccable quality.
A Future of Innovation
Where Creativity and Craftsmanship Converge
Softline Furniture continues to be driven by innovation as it looks toward the future. The brand remains dedicated to evolving its distinctive concept of modern, functional, and creative design furniture. Softline invites everyone to join in on this journey, one marked by creativity, craftsmanship, and expansion. This path builds upon the positive development the brand has embraced over the past four decades. Discover the unique experience of Softline—where innovation seamlessly merges with Scandinavian craftsmanship.
Softline
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